Personalities including Alessandro Michele, Marco Bizzarri, Lou Doillon, Elle Fanning, Angelica Hicks, Saoirse Ronan, Jodie Turner-Smith, and Alison Wonderland have lent their support to Gucci's Chime for Change's #LetGirlsDream campaign, backing Equality Now and Girls Not Brides’s mission to end child marriage.

Academy Award winning director Sharmeen Obaid-Chinoy has also debuted new film SITARA in partnership with Chime for Change, documenting the story of 'a young girl whose dream of being a pilot is crushed when she is forced into child marriage', and Obaid-Chinoy commented 'For me, SITARA is more than a film, it is a movement that we want to start across the world, that encourages parents to invest in their girls’ dreams, freeing their daughters from the burdens of early marriage'.